Adding value to content with keywords:

Keywords are the most crucial words that your content must contain in order to get some good quality targeted traffic to your online business through search engines. The search engines could serve as the biggest and absolutely free source of internet promotion for your online business. But all these search engines index you site based on certain keywords which are present in your content text. Here is some information on how to find good and effective keywords to increase your search engine optimization.

1. The first thing that you might want to do is ask your customers as to terms they would enter in the search engines when they want to find out sites which are like your site. After all they are the actual users and therefore they could suggest you with some of the most commonly used search terms. Collect all such words and put them in the form of a list. You could limit yourself to around a twenty word list based on your personal discretion. This will serve as the basic list on which you have to develop the idea further.

2. The next thing is to expand these words into small phrases which are known as key phrases. An example could be for the term real estate the key phrases could be real estate investment, real estate investment loans, and real estate investment loans in Canada and so on. What you are doing here is adding more clauses to the keyword.

3. The next thing to do is to use some online tools like wordtracker and overtures keyword tool to make further additions to your list. When you put in the basic keyword in such tools you are given a list of all different key phrases with associated terms added in. that should leave you with a very long list of key-words and key-phrases.

4. You can start up with a comparison of the list you obtained and developed from the customers with the one obtained from the online tools. You may find a lot of matching results, but they may be different from the assumptions you have been making so far about the possible keywords. The online tools provide you with a more trusted and practically working list of keywords and key-phrases.

5. Now with the list in hand you must start prioritizing the terms. Usually the general terms would get more competition like in your example the term real estate, but getting on to terms like the last one in our list, real estate investment loan in Canada, which is more specific would mean less competition. So if you are using the first term it may be very difficult to get a high rank on the search engine, but choosing the latter one could get you good results. Wordtracker would serve as a great tool to learn how popular each search term is and how many times have users used each of the key-phrases on your list to carry out searches. Now your priority list will contain in the top position the key phrases which were in the end of your earlier list. The list would get reversed, and you would have more specific key phrases as the top feature. So now you have another list and this list would contain the final key-phrases you need to get working with.

6. Its time for some real action, as you would have to allocate each of your key phrases to some specific page in your website. With the key-phrases allocated you can start building you content or revising your existing content to inculcate these key words into your text. These phrases will not only feature in the text but also in some of the HTML of your web pages. These could be the places like page heading, meta tags, title tags, alt tags for graphics. In the content make your use of key phrases somewhat reasonable, that means using hem enough but still not overusing them. If all is done right you should see an upsurge in the amount of traffic to your site through search engines.

7. Now its time for you to take the initiative to increase the size of your website with more content pages on it. And all new additions must see to it that each new keyword is assigned a new webpage. You might also want to consider to split up the longer pages to make smaller pages which can be more targeted to each specific keyword. The list you had made earlier will have lots of good potential key phrases that you may not have been able tot put to use owning to the current size of your site, so to use them you need to expand in terms of the number of web-pages. It makes absolute sense to have more than one page devoted to each of the key phrases, as this will only act as an additional source of web traffic.

To summarize, the task of finding the most suited key words and key phrases is not a tough one, though somewhat time consuming, but when you look at the results nothing can be more time consuming. Correct keywords could be the only source of getting a well targeted and revenue generating traffic to your site. It happens to be one if the most significant part of your internet marketing mix, without which your efforts will be in vain. Now, get on to the task of building an online business around productive keyword, if you want to get a real feel of doing successful online business.